WHY USE OUTDOOR SIGNAGE?
Outdoor signs serve as a distinctive element of a building’s identity. Corporate exterior signs come in a myriad of shapes, sizes, and categories, each offering a range of customizable details and features that collectively represent the face of your business. Just as customers become familiar with your goods or services, they also develop a connection with business signs. Instead of leaving these associations to chance, consider incorporating custom outdoor signage into the next chapter of your company’s visual branding journey.
Businesses across all industries leverage outdoor signage to:
Identify: Ensure that your business is easily located by prominently displaying appropriate signage. The right outdoor signage is crucial for identifying your company’s office or storefront.
Impress: Capture the attention of passersby, whether they are in a car or walking down the street, leaving a lasting and positive impression.
Invite: Utilize outdoor signs to encourage specific customer actions, employing active, call-to-action language consistent with other marketing materials.
Inform: Convey essential information about your business’s nature and personality through carefully designed signs tailored to your store or office front.
Instill: Forge connections and build relationships with individuals as they engage with your signage. Your outdoor signs should serve as a reinforcement of your branding, creating a memorable and consistent experience.
OUTDOOR SIGNAGE VS. INDOOR SIGNAGE
Businesses utilize both outdoor and indoor signs for various purposes, each serving distinct functions and requiring unique designs. While they should maintain cohesive branding, it’s essential to recognize their differences and tailor their designs accordingly.
2Getherz Marketing specialize in creating interior and exterior signs with the following fundamental distinctions:
1. DIFFERENT OBJECTIVES:
- Indoor Signs: These communicate specific messages to employees or customers already within your building, focusing on encouraging purchases or aiding navigation.
- Outdoor Signs: Designed as attention-grabbing promotional tools to attract potential customers, emphasizing visibility and readability with bold, large-format graphics and high-contrast color schemes.
2. DIFFERENT CUSTOM DESIGNS:
- Size: Outdoor signs are typically larger for increased visibility, crucial for attracting customers from a distance.
- Text: Outdoor signs require large, easily readable text, while indoor signs can feature smaller, more detailed text.
- Colors: Outdoor signs often use bold, eye-catching colors to stand out amidst surroundings, while indoor signs may employ more subdued colors.
- Graphics: Both types of signs can include custom graphics, but the suitability of an image varies based on its contribution to the sign’s message.
- Other Design Elements: Lighting, placement, digital features, and 3D detailing are tailored to the specific environment of indoor or outdoor signage.
3. DIFFERENT AUDIENCES:
- Indoor Signs: Viewed by customers already interested in your business, focusing on reinforcing brand messaging and facilitating transactions.
- Outdoor Signs: Targeted towards potential customers who need convincing to visit your business, requiring compelling messaging to attract attention and prompt action.
2Getherz Marketing offer dedicated account representatives to assist in identifying the best sign design features for your intended audience, ensuring maximum impact and effectiveness.
BENEFITS OF OUTDOOR SIGNAGE
Incorporating custom exterior signs into your business or storefront offers numerous benefits, encompassing both functional advantages and artful aesthetics.
1. BUSINESS BRAND AWARENESS:
- Branding integrates marketing strategies and graphic design to establish a distinctive look and persona, setting your business apart from competitors.
- Outdoor signage is a crucial element in cohesive branding, playing a vital role in shaping customer impressions and aligning with the overall aesthetics of your business.
2. BUSINESS SIGNS STAND OUT FROM COMPETITORS:
- In a world bombarded by thousands of daily branded messages, custom signage offers a unique opportunity to break from the crowd.
- Creative and authentic signage helps your business stand out for all the right reasons, particularly in busy environments.
3. BOOST YOUR PROFESSIONALISM WITH CUSTOM SIGNS:
- Quality exterior signage enhances your professional image, conveying thoughtfulness and attention to detail.
- Large-format graphic designs signal a company’s commitment to its image, instilling confidence in customers.
4. ATTRACT AND INVITE CUSTOMERS WITH PROMOTIONAL SIGNS:
- Outdoor building signage is a critical element that conveys the personality and professionalism of your business.
- Craft high-quality, compelling signage to attract and retain target customers, especially for businesses aiming to encourage impulse visits.
5. GIVE DIRECTIONS:
- Exterior signs serve both directional and branding purposes, making it effortless for customers and guests to locate your business.
- Particularly crucial for businesses in shared spaces, crowded streets, or multi-storied buildings, providing clear directions contributes to a positive customer experience.
CUSTOM OUTDOOR SIGNAGE OPTIONS FOR BUSINESSES
Our state-of-the-art graphic design and printing equipment, offering a range of outdoor sign options:
1. LARGE OUTDOOR SIGNS:
- Custom signs with large-format graphics for building exteriors, featuring company names, logos, and three-dimensional designs.
- Options include Chloroplast H-Frames and Mounted Signs made from durable materials like chloroplast, aluminum, aluminate, acrylic, and vinyl.
2. BACKLIT SIGNAGE:
- Signs with integrated LED lights for enhanced visibility, especially in inclement weather or at night.
- Illuminates letters and graphics, adding a dynamic element to outdoor signs.
- Multi-purpose outdoor signage with various customization options.
- Includes retractable banners, grommet-hanging banners, and pole-mounted banners made from high-quality vinyl or perforated vinyl mesh.
- Eye-catching freestanding or stake-supported flags in various shapes like straight, feather, teardrop, and edge.
- Printed using UV ray-resistant inks on vinyl or vinyl mesh fabric bases.
5. A-FRAME SIDEWALK SIGNS:
- Eye-catching and straightforward signs for high-traffic sidewalks, entryways, and courtyards.
- A-frame design with two opposing surface faces, ideal for up-close reading.
6. ADA SIGNAGE:
- Inclusive and ADA-compliant outdoor signage, including handicapped reserved parking signs and wayfinding signage.
- Ensures regulatory compliance without compromising on brand-enhancing outdoor signage.
7. CUSTOMIZED ORDERS:
- 2Getherz Marketing facilitates custom exterior signage for businesses and corporate clients, utilizing cutting-edge technology to bring unique visions to life.
WHAT TO CONSIDER WHEN BUYING EXTERIOR BUSINESS SIGNAGE
When designing outdoor promotional signs for your business, consider the following tips:
1. PLACEMENT AND VISIBILITY:
- Prioritize sign readability by choosing impactful and persuasive language.
- Use headline text to convey your message concisely, as signs have a brief window to capture attention.
- Follow the 10-by-1 rule to determine the appropriate letter size for easy readability from a distance.
- Ensure strategic placement of signs for maximum visibility and to attract new customers.
2. COLOR CHOICES:
- Select sign colors that align with your company’s branded aesthetic and corporate color scheme.
- Ensure color accuracy with the assistance of G7 Master Qualified large format printers like 2Getherz Marketing.
- Review high-contrast color schemes to ensure ADA compliance for the visually impaired.
3. PROFESSIONALISM AND PERSONALITY:
- Strike a balance between professionalism and personality in your outdoor signs.
- Stay on-brand while conveying your products, services, and value memorably.
- Incorporate creativity, surprise, thought-provocation, and humor to make your signs stand out and be memorable to customers.
HOW TO INSTALL OUTDOOR SIGNAGE
When installing outdoor signage for your company, follow these core steps regardless of the sign type:
- Create and submit a file image of your sign design to your full-service printer.
- Consider factors such as size, color scheme, background, text, logo, graphics, backlighting, single- or double-sided design, and location/placement (freestanding, wall-mounted, overhead, etc.).
2. SITE INSPECTION:
- Assess your site to ensure your chosen design is feasible.
- Consider elements like landscaping, terrain, street access, and wall integrity for wall-mounted signs.
- Source concrete or monument bases for pole-mounted signage.
- Conduct a thorough site inspection before finalizing your design to ensure it meets installation requirements.
3. PERMIT APPLICATION:
- Obtain necessary permits according to your municipality’s zoning requirements.
- Ensure compliance with local regulations regarding sign mounting, scale, placement adjacent to streets and sidewalks, etc.
4. DAY-OF INSTALLATION:
- For simple signage like vinyl banners, flags, and standing a-frame signs, no special equipment may be required.
- For larger signs, backlit graphics, and monument-style sign bases, you may need:
- Digging equipment to create footed-in bases for poles or fixtures.
- Heavy operating equipment for moving and hoisting the sign and mounting support pieces.
- NEC-compliant electrical wiring for illuminated or backlit signs and digital components, ensuring safe and functional connections.
- Welding equipment for assembling 3D sign pieces or components.
By following these steps, you can ensure a successful installation of your company’s outdoor signage.
OUTDOOR SIGNAGE SERVICES AND MORE AT 2GETHERS MARKETING
If you’re prepared to experience the advantages of upgraded outdoor signs, 2Getherz Marketing is poised to be your comprehensive solution for all outdoor signage requirements. Collaborating with 2Getherz Marketing means engaging with trained professionals who prioritize listening to your needs and asking the pertinent questions. Our expert design team is dedicated to crafting custom outdoor signage that aligns with the unique requirements and style of your business, and our adaptable capabilities ensure the transformation of any design concept into reality. Explore our portfolio for inspiration or reach out to your local 2Getherz Marketing studio for a customized quote.
Choose 2Getherz Marketing as your partner for all your printing needs, whether indoors or outdoors. Our impactful and visually striking graphics are designed to grab attention wherever they are displayed.
OUTDOOR SIGNAGE SERVICES
AND MORE AT 2GETHERZ MARKETING
WHAT MAKES GOOD SIGNAGE? Good signage incorporates key elements:
- Function: It should effectively direct people where they need to go, utilizing clear language and symbols.
- Attraction: Utilize eye-catching colors and fonts to capture attention.
- Size: Signs should be easily readable and large enough to stand out.
- Branding: Graphics should align with and reinforce the brand.
CAN I CUSTOMIZE MY OWN OUTDOOR BANNER SIGNS? Absolutely. You have the flexibility to create a custom sign featuring your company’s name or logo, designed to stand out and engage your customers. 2Getherz Marketing offers various materials such as sleek aluminum, durable plastic, bold acrylic, and affordable coroplast.
CAN YOU MAKE WALL SIGNS FOR BUSINESSES? Certainly. Exterior signs play a vital role in attracting and providing an enjoyable experience for customers, ensuring a lasting brand impression. 2Getherz Marketing can create custom wall signs tailored to your business needs.