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  • Indoor Signs: These communicate specific messages to employees or customers already within your building, focusing on encouraging purchases or aiding navigation.
  • Outdoor Signs: Designed as attention-grabbing promotional tools to attract potential customers, emphasizing visibility and readability with bold, large-format graphics and high-contrast color schemes.


  • Size: Outdoor signs are typically larger for increased visibility, crucial for attracting customers from a distance.
  • Text: Outdoor signs require large, easily readable text, while indoor signs can feature smaller, more detailed text.
  • Colors: Outdoor signs often use bold, eye-catching colors to stand out amidst surroundings, while indoor signs may employ more subdued colors.
  • Graphics: Both types of signs can include custom graphics, but the suitability of an image varies based on its contribution to the sign’s message.
  • Other Design Elements: Lighting, placement, digital features, and 3D detailing are tailored to the specific environment of indoor or outdoor signage.


  • Indoor Signs: Viewed by customers already interested in your business, focusing on reinforcing brand messaging and facilitating transactions.
  • Outdoor Signs: Targeted towards potential customers who need convincing to visit your business, requiring compelling messaging to attract attention and prompt action.

2Getherz Marketing offer dedicated account representatives to assist in identifying the best sign design features for your intended audience, ensuring maximum impact and effectiveness.

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Best Services For Large Format Outdoor Signage

To promote your business, the truth of the matter is that there are lots of different options for you to choose from!